The keyword suggestion feature helps you zoom in on the most opportune keywords for your Web site. To use this tool, simply type a relevant word or phrase into the featured Overture’s Search Term Suggestion tool. The tool will then return a list of related words and phrases that Overture users have searched for within the last month. That way, you can review the returned list and the popularity of each of the suggested keywords, and — based on that — decide which keywords to optimize your site for. When optimizing a Web site for the Internet's search engines it is crucial to determine the most likely keywords and phrases used to search for the site, and subsequently put the site in the most opportune position to score high in search engine matches for those words and phrases.

Advanced Optimization's Blog Search Engine Submission feature allows you to submit your Web log (aka "blog") to more than 80 blog-specific search engines and directories. An increasingly popular means of creating and distributing Internet content, a blog is a simple Web site with continually and frequently updated content. The most popular blogs online have content that is updated at least daily. Blog types run the gamut from individual journals and personal magazines to corporate propaganda, political campaigns, and traditional news media. Many Internet users subscribe to their favorite blogs through RSS (Real Simple Syndication) or Atom "feeds" that display the latest headlines and summaries.